We will help you reach and engage the generational talent we understand so well.
Whether you’re driven by how many or how different, by commercial efficiency or by cultural change, our Youth Marketing approach will enhance the future talent performance of your organisation.
Employer brand and EVP development
Events and experiences
Targeted attraction campaigns
Channel planning, media buying and measurement
Online & social presence development
Referral, ambassador & alumni programmes
‘Where?’ is the biggest question in youth marketing. Where are your future graduates and apprentices? Where do they plan to go next? And where do you need to be, to engage with them?
YWare – our market-leading insight tool – knows all the answers. It can help you identify which universities, colleges or schools you need to focus on, to find the skills and people you’re looking for.
By giving your engagement real focus, it makes everything more effective and more efficient.
Here’s a quick snapshot of some of our favourite work. There are projects here for all sorts of clients.
Half expert, half extremely nice to talk to – that’s our Youth Marketing team. Here are a couple of them.
Planning strategies or writing research reports. Coming up with creative or running workshops. Or simply getting out there and mixing. We’re always up to something in the employer sector.
No, we’re not trying to recreate Burger King’s fail of an International Women’s Day advert. We’re talking about a lack of gender diversity in the industry.Read More...
I believe engaging through Universities has to remain a key part of the strategy, especially when it comes to attracting those from underrepresented groups.Read More...
Last week Marie Harris, our Research Manager, attended the Market Research Society’s Kids & Youth Insights Virtual Summit. Here are some of her highlights.Read More...
Here’s a few things I think those of us working in early careers should be thinking about, as we navigate the challenges and opportunities that 2021 has in store for us.Read More...
Mental health has never been more important to young people.Read More...
We're proud of the work we do. But we're prouder of what our clients think of it.
"We love how SMRS push boundaries and encourage us to think differently. They understand the challenges of getting buy-in from internal stakeholders and provide the support we need to make decisions based on audience insight. Giving us ideas with a solid foundation helps us overcome any uncertainty and deliver campaigns that stand out, whilst staying true to our brand and core values."
Adam Moore, Student Recruitment Marketing Manager, ICAEW
“SMRS has a fantastic understanding of recruitment marketing and the graduate market in particular. This is driven by a genuine intellectual curiosity. They understand how a rigorous grip of data and evaluation can constantly improve campaigns to get the best possible impact and value for money. They have definitely helped us refine our campaigns and hone in on the best channels for our target audiences.”
Sarah Pearson, External Relations Director, Unlocked Graduates
"Frontline engaged with SMRS to deliver a short online campaign during the application window. It extended our reach to target audiences and we appreciated the quick launch of the campaign, the mapping of views into our ATS and the presentation of the results. The team were extremely efficient in set up and provided helpful guidance and tracking along the way to maximise the impact."
Katie Purser, Recruitment Director, Frontline
"SMRS's approach, service levels and deliverables on our 2016 graduate campaign were fantastic. They provided a cross-channel solution that was not only high impact but also incredibly innovative due to their programmatic activation and strategy. The live reporting tool and support provided throughout enabled absolute clarity around our ROI and conversions - and ultimately the activity greatly contributed not only to our recruitment targets but also our brand impact and recall within this cycle."
Jo Denye, Attraction Marketing Manager, Teach First
“I have this huge sense of pride working for this business. So being able to have a platform to share that pride, is a hugely powerful thing. I’m really grateful to SMRS for helping us do that, so thank you.”
Eunice Clements-Tweedie, Director of Talent, Kerry Foods
We’ve packed all our services and case studies into a handy SMRS Toolkit. If you’d like to have a look at all the many things we could help you with, just fill out the form below and we’ll send you a link right away.